About us
Our mission is simple: to help families feel confident online.
The internet is part of everyday life. Homework, gaming, social media. It’s not going to go away. Most of it is possible, some of it isn’t. Parents are expected to understand fast-moving apps, hidden settings, and risks that didn’t exist when they were young. When something goes wrong, they often don’t know where to turn.
Adult Proof was created to change that. We believe parents deserve calm, clear, practical guidance with simple steps that they can follow.
Why we built Adult Proof
We have seen how quickly online problems can escalate.
A fake account. A private message. An image shared in the wrong place.
What starts small can grow quickly. Many families only realise there is a problem when it is already serious. And when they go looking for help, they find headlines, technical language or tools that focus on spying rather than guiding.
There is a gap between knowing the internet has risks and knowing what to actually do about them. Adult Proof exists to close that gap.
We focus on prevention, conversations and on simple actions that make a real difference.
Our goal is not to control children but to help families build safer habits together.
Meet the team
Nigel
Nigel, a dad of two with a background in digital and mental health, witnessed first-hand how unprepared many parents feel when faced with online risks. That reality became sharper after a close friend’s teenager was targeted in a sexual cat-phishing and blackmail scam exposing how little clear, practical guidance exists when things go wrong.
Alex
Alex brings over 16 years’ experience in digital health, product and commercial development, alongside life as a father of two and uncle to a large extended family. He understands both the opportunity and the pressure that social media and connected devices create for young people growing up today.
Kev
Kevin, a father of two girls, has led product development for global brands including eBay and Ticketmaster. When the opportunity arose to help shape Adult Proof, he combined that experience with a personal commitment to safeguarding children before social media becomes part of their daily lives.
What we believe
Digital literacy is as important as physical safety.
Online safety should be proactive, not reactive.
Parents should feel confident, not overwhelmed.
Children benefit from guidance, not surveillance.
Adult Proof is build around these core principles. If you want a structured way to improve child online safety without relying on invasive monitoring software, Adult Proof was built for you.