Privacy Policy

Effective Date: 22nd February 2026

Company: Adult Proof

1. Introduction

Adult Proof Ltd (“Adult Proof”, “we”, “us”, “our”) is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, platform or related services (the “Service”).

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are (Data Controller)

Adult Proof Ltd is the data controller responsible for your personal data.

If you have any questions about this policy or your data rights, contact:

Email: info@adultproof.co.uk

3. What Data We Collect

We may collect and process the following categories of personal data:

A. Information You Provide Directly

Name
Email address
Account login details (when app launches)
Enquiries or messages sent via contact forms

B. Usage Data

IP address
Browser type and version
Device information
Pages visited
Time and date of visit
Interaction data

C. Marketing Preferences

Email subscription preferences
Communication opt-in status

We do not knowingly collect personal data from children under 18.

4. How We Use Your Data

We process personal data for the following purposes:

To provide and operate the Service
To manage email subscriptions
To respond to enquiries
To improve website functionality and user experience
To prepare for and manage user accounts (app launch)
To comply with legal obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent

For email marketing and optional communications.

Legitimate Interests

For:

Improving our services
Website analytics
Security and fraud prevention

Contract

Where processing is necessary to provide account-based services.

Legal Obligation

Where required by law.

6. Email Marketing (PECR Compliance)

If you subscribe to updates:

We will send marketing communications only with your consent
You can unsubscribe at any time using the link in our emails
We do not sell or rent email data

7. Cookies and Analytics

We may use cookies and similar technologies to:

Understand website usage
Improve performance
Analyse traffic patterns

You will be presented with a cookie consent banner where required.

You can control cookie settings through your browser.

8. Data Sharing

We may share personal data with trusted service providers, including:

Website hosting providers
Email marketing platforms
Analytics providers
App infrastructure providers (when launched)

All third parties are required to process data securely and lawfully.

We do not sell personal data.

9. International Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

Adequacy regulations
Standard Contractual Clauses

10. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy.

For exampl

Email subscribers: until you unsubscribe
Enquiry data: up to 24 months
Account data: while account remains active

Data is securely deleted or anonymised when no longer required.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

Secure hosting
Encryption (where applicable)
Access controls
Limited internal access

However, no online system can be guaranteed 100% secure.

12. Your Rights Under UK GDPR

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

www.ico.org.uk

13. Children’s Data

Adult Proof is designed for adults (parents and carers).